THE FIRST COMMUNITY & Experience AGENCY
TALANA: noun | ta-la-na THE PLACE WHERE TREASURES ARE KEPT
WHO WE ARE
House of Talana is a boutique consulting agency with a 360 approach. We serve as “in house” thought partners devoted to creating communities and elevating hospitality culture. We curate unique offerings with gracious atmospheres and engaged guests in one-of-a-kind spaces. We start conversations, spark feelings and plant memories.
House of Talana was founded by Annabel Schwartz - Formerly the Director of Member Relations & Culture at San Vicente Bungalows, a private members club owned by Jeff Klein (of Monkey Bar & Sunset Tower Hotel), and previously the West Coast Membership Manager for Soho House.
what we do
Creative Direction
Space Conceptualization | Offering & USP Development | Art Direction for Content & Collateral | Amenity Curation | Uniforms | Merch Design | Scent, Lighting & Sonic Profiles | Branding, Marketing & Social Media Management
COMMUNITY
Membership Program | Comprehensive Offering | CRM Functionality & Customization | Budgets & Payment Structures | Policy Development | Applications & Onboarding | Orientation | Committee & Local Tastemaker Engagement
PROGRAMMING
Private Events Package | Guest Discovery | Fixed Activations | Programming Calendar | Event Concepts & Curations | Special Projects | Pop Ups | Neighborhood & Local Community Engagement | Partnerships & Collaborations
Hospitality
Unique elements & offerings that embody the brand identity and become a signature part of the guest experience: Stay Customization | “Moments of Delight” | Amenity Curation | Turn Down Rituals & Arrival Ceremonies